Fans of foreign films, obscure Scandinavian crime shows, the hit survival TV series Alone and the Tour de France will soon be able to have a say in what ads they see – or don’t.
In an industry first that pre-empts government intervention into gambling advertising, SBS says it will allow viewers to choose whether or not to view ads related to wagering, alcohol or fast food on its On-Demand TV app.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
