Airtasker has inked two deals with Australian media companies, swapping equity for advertising to build an $11 million war chest to capitalise on record interest in side hustles amid a cost of living crisis.
The company, which lets people post or accept tasks ranging from household cleaning to assembling IKEA furniture, announced a $5 million deal with ARN Media on Thursday. ARN is the ASX-listed owner of the KIIS and Pure Gold radio networks.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
