$300m in ads on the line as AFL, NRL, wagering bosses face grilling

Mark Di Stefano and Sam Buckingham-Jones

Apr 2, 2023 – 4.32pm

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Live odds and multi-bet sports advertising are in the firing line of the government’s gambling crackdown, putting at risk more than $300 million in ad dollars for the major media companies.

The stage is set for the sports and wagering industries to face a grilling by the government’s online gambling inquiry in Canberra on Tuesday, with Gillon McLachlan, the chief executive of the AFL, and NRL CEO Andrew Abdo to appear side-by-side.

Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent.

Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review.