Why it matters: LittleOak, a maker of goat’s milk infant formula, stemmed from frustrations experienced by founder Elke Pascoe seven years ago.
Entrepreneurs have to keep on asking the right questions and have a quiet confidence they are on the right path.
Inflation in ingredients costs have brought some hurdles but Ms Pascoe says inflation seems to have moved past its peak.
Elke Pascoe, founder and chief executive of infant formula group LittleOak Company, says it’s crucial that budding entrepreneurs let criticism bounce off them, and have the ability to “fiercely protect your dream”.
LittleOak, a New Zealand goat milk infant formula group backed by private equity fund Parc Capital, generated revenue growth of 116 per cent in 2022-23, after a strong showing the previous year when it delivered growth of 133 per cent.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
