The Chinese agency that regulates drugs and medical devices says imported ordinary cosmetics will no longer be tested on animals from May, opening the door to the mega $85 billion beauty market for natural skincare products maker BWX.

Many companies, including BWX – which counts skincare and makeup brands Sukin, Andalou Naturals and Mineral Fusion as part of its stable – have opted out of entering the world’s second largest beauty market over what was deemed unethical and unnecessary testing.