Voost can probably thank Richmond footballer Dustin “Dusty” Martin for the stellar sales growth that helped make it a buyout target for United States giant Procter & Gamble.

A co-founder and managing director of the effervescent vitamins company said a decision two years ago to use the Australian Football League star and Brownlow medallist as the marketing figurehead for the brand helped accelerate sales for the Melbourne-based group that was established in 2013.