A swarm of anxious shoppers buying vitamin C tablets and other health supplements to try to avoid getting the flu is providing a short-term bump for vitamins group Blackmores.
But it's not likely to be nearly enough to trigger a return to the euphoria of 2014 and 2015 when extraordinary demand from Chinese consumers, enamoured with big Australian vitamins brands and their ''clean and green'' image, fuelled a stratospheric jump in share the price to $220 by early 2016.