Carlo Montagner was standing in the Tesla showroom in Santa Monica, Southern California, four years ago when he had a lightbulb moment.
He told the Tesla staff he did not plan to buy a car since he lived in Australia, but that didn’t stop the pitch, and the pharma executive and revhead still got to know all about the innovative electric car.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
