For most US bookmakers, the Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers is the pinnacle.
Five years on from when sports gambling was legalised in the US, the National Football League’s championship game is expected to generate more than $US23 billion ($35 billion) in bets from more than 68 million adults, according to a survey from the American Gaming Association.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
