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Microsoft’s bet on Activision sets off content wars in gaming

If Microsoft pulls off its game-changing deal, the shockwaves it produces will reverberate loudly in the here and now.

If the path to the metaverse runs through today’s video games industry, then Microsoft’s agreed $US75 billion ($103.7 billion) acquisition of Activision Blizzard could turn out to be one of the defining deals for the next era of consumer technology.

The all-cash purchase, announced on Tuesday, landed like a bomb in the video game world. By bringing about 30 games studios under one roof, “the implications of this deal will send shockwaves throughout the industry”, said Piers Harding-Rolls, a games analyst at Ampere Analysis.

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    Original URL: https://www.afr.com/companies/games-and-wagering/microsoft-s-bet-on-activision-sets-off-content-wars-in-gaming-20220120-p59pxf