The Victorian government’s responsible gambling body is investigating soccer club Melbourne Victory after it signed a commercial deal with live-streaming site Kick, owned by Rich Lister and crypto casino mogul Ed Craven.
Kick, which was established in Melbourne last year, was founded by Mr Craven and his business partner, Bijan Tehrani, and is the main competitor to Amazon’s Twitch. Millions of users upload videos or provide commentary as they play video games and go about their daily lives.