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Escalante sets up second casino business, annoying VGW investors

Primrose Riordan

Laurence Escalante quietly set up an online casino in the United States that offers similar services to Virtual Gaming Worlds, the social games and sweepstakes business that has propelled the billionaire’s fortune.

The private online casino is known as Kickr, and is owned by Escalante’s private family office and run by a former Virtual Gaming Worlds executive. The business began as a sports betting operator, and has expanded into casino games, aggravating investors in Virtual Gaming Worlds who say that Kickr is now competing with the other business that Escalante runs.

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Primrose Riordan covers private companies and family offices from the AFR's Sydney newsroom. Primrose was previously a correspondent for the Financial Times and covered foreign affairs and politics in Canberra. Primrose has won multiple awards for her journalism including from The National Press Club, SABEW in the US and Press Gazette in the UK. Message Primrose on Signal: https://tinyurl.com/PrimroseSignal Connect with Primrose on Facebook and Twitter. Email Primrose at primrose.riordan@afr.com

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    Original URL: https://www.afr.com/companies/games-and-wagering/escalante-sets-up-second-casino-business-annoying-vgw-investors-20250703-p5mc8n