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Billionaire’s son takes up the fight for the future of Ainsworth

Zoe Samios

More than seven years have passed since billionaire poker machine king Len Ainsworth sold a majority stake in his namesake company to Austrian family business Novomatic. That deal, worth $500 million, ended his affiliation with Ainsworth Game Technology and gave Novomatic the chance to grow its presence in the United States.

The Ainsworth family has barely uttered a word about the company since 2018, even as shares in AGT slumped more than 55 per cent. But an attempt by Novomatic to take full control of the business has changed that.

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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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    Original URL: https://www.afr.com/companies/games-and-wagering/billionaire-s-son-takes-up-the-fight-for-the-future-of-ainsworth-20250509-p5lxzi