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Robo-adviser goes for cashed-up Boomers over Millennials

A digital financial planning platform set up by former Vanguard Australia chair Jeremy Duffield is pitching itself to cashed-up Baby Boomers heading into retirement, believing the group holds more opportunity than the Millennial market, where many financial services disrupters have focused their attention.

SuperEd was founded in 2012, by Mr Duffield and technology entrepreneur Hugh Morrow, with a mission to provide cost-effective advice to pre and post-retirees.

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Alice Uribe writes on Financial Services and Insurance

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    Original URL: https://www.afr.com/companies/financial-services/roboadviser-goes-for-cashedup-boomers-over-millenials-20180802-h13gy1