A new insurer is moving into north Queensland, a zone where insurance companies go to lose money.
Bradley Heath, chief executive of new agency Sure Insurance, is confident the venture will be a business success. Sure is acting for giant US-based insurer Liberty Mutual and has just launched in its sole market of north Queensland.
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Liam Walsh writes on investigations and companies with The Australian Financial Review. He has won multiple media awards, worked in Japan and is now based in Brisbane. Email Liam at liam.walsh@afr.com.au
