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Battle for Millennials pits day traders against get-rich-slow club

Battle for Millennials pits day traders against get-rich-slow club

As trading costs plummet, the new stockbroking apps explain their radically different philosophies as they vie to become (or avoid becoming) Australia’s Robinhood.

Aleks VickovichWealth editor

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Booking advertisements on buses and billboards around the country in the middle of state-mandated lockdowns was a “risky move” for a start-up, Superhero co-founder John Winters admits.

But having raised $48 million since launching in September last year, including from fintech luminaries like Afterpay billionaire Nick Molnar, and on track to list next year, it was a punt worth taking.

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Aleks Vickovich
Aleks VickovichWealth editorAleks Vickovich leads the Financial Review's coverage of wealth management, specialising in the business and regulation of investment markets, financial advice and superannuation. Email Aleks at aleks.vickovich@afr.com

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Original URL: https://www.afr.com/companies/financial-services/battle-for-millennials-pits-day-traders-against-the-get-rich-slow-club-20211213-p59h7s