Opinion
Banks gear up to take back mortgage market from brokers
The country’s largest lenders are now looking to disrupt the disrupters by offering low-cost digital-only loans.
Karen MaleyColumnistBanks are pinning their hopes on older, more sophisticated customers who are comfortable digitally negotiating their home loans as they prepare for a bruising battle to claim back territory lost to the mortgage broking industry.
The bankers’ strategy involves them luring new customers who wish to refinance their home loans by offering enticing rates that are below what they could obtain if they used a mortgage broker, or even if they visited a bank branch.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Financial services
Fetching latest articles