Formula 1’s real race will take place off the track
The sport is riding high after one of its most successful seasons, but like all businesses built on fossil fuels, it is facing a big existential challenge.
For the two hours that record crowds and huge television audiences focus on Melbourne for Sunday’s Australian Grand Prix, it will be easy to forget that Formula 1 has an existential problem.
An enthralling 2021 season and a popular Netflix documentary series may have revived interest in the sport, but the famous car manufacturers that underpin its heritage are being pulled in a direction that Formula 1 cannot go.
Peter KerResources reporterPeter Ker covers resource companies for The Australian Financial Review, based in Melbourne. Connect with Peter on Twitter. Email Peter at pker@afr.com
