Yellow Tail's Casella Wines profits bowled over by US ad spend
Key Points
- Casella Wines sells 12 million nine-litre cases of Yellow Tail annually.
- Advertising and foreign-exchange hedging costs pulled the bottom line down in 2017-18.
- MD John Casella says the business is performing solidly this financial year.
The boss of Casella Wines, the maker of one of Australia's biggest-selling wine brands, Yellow Tail, says there will be no cutbacks in investment on brand-building despite a sharp drop in profits in its latest financial year.
John Casella, managing director of the Griffith-based business that built up the biggest-selling wine brand imported into the United States after setting it up in 2000, said on Friday there had been ''healthy growth'' of the Yellow Tail brand globally.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Agriculture
Fetching latest articles