Lessons from the WA wheatbelt and Hollywood movie sets helped inspire 4D visual planning and communication platform SpaceDraft.
SpaceDraft CEO Lucy Cooke in Perth. Her business is used across defence, health, education and events sectors to empower users to communicate complex ideas in a clear and visual format. Trevor Collens
Growing up on a farm in the Western Australian wheatbelt town of Tammin, Lucy Cooke watched her father draw with sticks in the dirt to map out the day’s tasks for her and her brother.
It took Cooke a number of university degrees – in media and communications, broadcasting and behavioural science – and a stint in Hollywood working on film and television sets before her father’s maps came back to haunt her.
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Original URL: https://www.afr.com/companies/agriculture/visual-planning-tool-finds-way-to-top-in-year-when-ai-reigns-20251008-p5n146
