Treasury Wine Estates will delay decisions about allocations to different countries of its annual vintage of high-end Penfolds wine for a few months to keep its options open as the prospect of China removing punishing tariffs on Australian wines improves.
But chief executive Tim Ford promised not to annoy Australian drinkers by cutting back on stock of the luxury Penfolds bottles to local outlets. Australia has proved to be one of the growth engines for the brand after the $1.3 billion wine export market to China was trashed in late 2020, along with Singapore, Malaysia and Thailand where distribution of Penfolds was aggressively stepped up.