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Treasury Wines warns of weaker earnings at flagship Penfolds brand

Simon Evans

Treasury Wine Estates says earnings at its flagship Penfolds business next year will be far lower than first expected even as it spends more money expanding sales in China, where demand has rebounded.

Tim Ford, the chief executive of the country’s largest winemaker, said there were no plans to cut prices to boost sales, even as Treasury warned Penfolds’ earnings would grow in the “low to mid-double-digit” range. That compares to annual growth of “approximately 15 per cent” in the past.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/agriculture/penfolds-owner-won-t-compromise-on-price-as-earnings-wobble-20250623-p5m9h9