Is AACo's beef strategy well done?
From $580 steaks to the involvement of a soccer team-owning billionaire, beef giant AACo argues it is on the right track.
Liam WalshReporter
On the 122nd floor of the world’s tallest building, a 300-gram striploin from Australia costs about $580.
That’s nearly $60 every mouthful of Wylarah beef, a “fullblood Wagyu” featuring “the perfect balance of marbling and lean”, served at At.mosphere restaurant in Dubai’s Burj Khalifa skyscraper.
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