NewsBite

Is AACo's beef strategy well done?

From $580 steaks to the involvement of a soccer team-owning billionaire, beef giant AACo argues it is on the right track.

Liam WalshReporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

On the 122nd floor of the world’s tallest building, a 300-gram striploin from Australia costs about $580.

That’s nearly $60 every mouthful of Wylarah beef, a “fullblood Wagyu” featuring “the perfect balance of marbling and lean”, served at At.mosphere restaurant in Dubai’s Burj Khalifa skyscraper.

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Agriculture

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/agriculture/is-aaco-s-beef-strategy-well-done-20200611-p551rt