Chanticleer
Qantas’ ‘world’s best’ loyalty scheme battles points hoarders
The airline’s frequent flyers are great at accumulating points – they always have been. But Qantas has to help them get better at spending the points to shore up its loyalty proposition.
There is a simple reason why Qantas is making it easier to use frequent flyer points – all those points are burning a hole in customers’ pockets.
Frequent flyers are racking up about 200 billion points a year. They love the program – the points, the chance to get free flights or upgrades, the status credits – all of it, it is an undisputed winner. Macquarie’s analysts went as far as to call it possibly the leading frequent flyer program globally.
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