Virgin Australia CEO-elect Dave Emerson’s instructions couldn’t be any more simple: nothing silly.
The job for Emerson, who formerly ran Bain & Company’s global aviation consulting practice, isn’t to buy bigger planes and offer to take more Australians offshore.
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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com
