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Inside the bizarre plot to bring down home builder Simonds

Being publicly listed probably saved Simonds from potential ruin, after a social media post subjected the company to a savage and bizarre smear campaign.

For many microcap stocks, meeting the obligations of being listed on the ASX can often seem more painful than helpful. But for the $77 million home builder Simonds, being publicly listed probably saved the company from potential ruin.

In recent weeks, Simonds has been subject to a savage and bizarre smear campaign that variously claimed the company was sacking staff and about to collapse.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/inside-the-bizarre-plot-to-bring-down-a-home-builder-20240213-p5f4fi