Bodega, a corner shop disuptor, has already become America's most hated start-up
Here's the pitch for Silicon Valley's newest start-up: It's called Bodega, and it's a case of nonperishable goods — the kind you'd usually get at a neighbourhood corner store or bodega — that comes in an "unmanned pantry box".
The company was founded by two former Google employees, Paul McDonald and Ashwath Rajan. Customers can unlock the box and purchase products via an app. It brings products "to where people already are so that they can access them immediately, when they need them. This beats out any two-hour delivery — or even half-hour delivery — alternative," McDonald told Fast Company. It could make corner stores obsolete.
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