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Amazon is Aussie shoppers' second-most popular site, behind Woolies, before Coles

Sue Mitchell

Retailers have dismissed fears Amazon's new retail offer will crimp Christmas sales, saying millions of Australian consumers are already spending on the e-commerce giant's overseas sites.

Nielsen data released on Thursday showed that Amazon is the most popular mass merchandise retailer for Australian consumers after Woolworths and ahead of Coles.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/business/retail/amazon-is-aussie-shoppers-2ndmost-popular-site-behind-woolies-before-coles-20171122-gzr4da