The number of major online marketplaces has doubled in two years.
eBay is the largest, with 11.3 million unique visitors a month.
But Amazon Australia is growing fast, with Fulfilment by Amazon a key drawcard.
Brisbane-based appliances distributor Astivita was slowly going out of business before it started selling on Amazon 16 months ago.
Sales had fallen from more than $38 million in 2010 to $6 million in 2017 as suppliers started bypassing Astivita and going direct to retailers.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
