Coopers Brewery launches new Hazy IPA to tap into global trend
The future is looking cloudy for Coopers – but for good reasons. The SA brewery is getting ready to debut a new beer it hopes can tap into the international IPA trend.
SA News
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South Australian Coopers Brewery is hoping to cash in on a new international beer-drinking trend, launching its own hazy pale ale.
A limited-edition seasonal release, Coopers’ Hazy IPA will be available in kegs and 375ml cans nationally from August 17.
The intense, juicy beers have gained in popularity overseas and in Australia with more drinkers opting for the cloudier-looking, creamier tasting beers.
Coopers said its hazy beer is a result of yeast particles left in suspension following a secondary fermentation process used to create natural carbonation.
Coopers managing director and chief brewer Dr Tim Cooper described it as a ‘softer, easy drinking beer’.
“Hazy beers are attracting considerable attention internationally, with their distinct appearance in a glass making for interesting conversations,” he said.
“The beer fits comfortably within the New England IPA style as opposed to more aggressive West Coast IPAs.”
Coopers’ Hazy IPA uses protein-rich malts, including wheat, combined with hop additions to form the hazy appearance.
The beer has tangerine, orange, citrus and exotic fruit flavours and aromas as a result of the liberal use of Ahtanum and Strata hops and has an alcohol level of 6.2 per cent and a bitterness level of 27 International Bitterness Units (IBU).
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The production at Coopers has continued despite lockdowns impacting on the business.
The group launched its 20th Vintage Ale last week, featuring Leabrook barley, named after the former site of the sixth-generation family-owned brewery.
The 2020 Vintage has a full malt flavour, combined with hints of nut and maple and has an alcohol level of 7.5 per cent.
Last month, Coopers said it would pay for 15,000 free beers at 335 country and metro pubs to help them get back on their feet as COVID-19 restrictions eased.
It came after 13,000 kgs of beer were destroyed during the pubs’ shutdown.
