New Adelaide bridal boutique only stocks dress sizes 16-30

Jessica Styles painstaking search for the right wedding dress trailed on for months before she found a perfect local match via Instagram.

Curve Bridal has just launched Adelaide's only dedicated plus-size wedding boutique – it stocks sizes 16 to 30. Stylist Jasmine Norman, co-owner and designer Sok Hoffmann and bride-to-be Jessica Styles in the boutique. Picture: Keryn Stevens

Bride-to-be Jessica Styles had been searching for a wedding dress for five months – and it wasn’t always a fun experience.

The 29-year-old is a “plus” size 22, and all the bridal boutiques she had visited only offered a limited number of dresses she could try on.

“It’s awful, going into a store that has all this choice, and yet there is only one plus-size rack,” said Miss Styles, of Keswick.

“The designs would be completely different.”

Miss Styles had been following Curve Bridal’s Brisbane store on Instagram, so caught on fast when owner Erin McKenna opened the first South Australian store, in Prospect.

“I booked in straight away,” she said.

“You can look at any dress in the store and know it comes in your size.”

Unlike other bridal stores across Adelaide, Curve only stocks sizes 16-30 in more than 100 styles.

It didn’t take long for Miss Styles to find “the one”, for her 2022 wedding at Waterfall Gully.

“I knew as soon as I tried it on,” she said of her Hayley Paige dress.

Prospect store co-owner and designer, Sok Hoffman, said Curve provided a safe environment, with private styling sessions.

“We like to push the boundaries and get brides to try on different styles they have previously been told will not suit them,” Ms Hoffman said.