Harvest Rock Festival in Adelaide parklands to replicate BottleRock Festival in Napa Valley, California
The state government’s intervention has ensured a hugely successful American music, food and wine festival will be held in Adelaide. But who could play?
Entertainment
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Adelaide will host an annual music and wine festival based on a hugely successful American event following state government intervention to close a city road.
The two-day music, wine and food event will be similar to the BottleRock Festival in the Napa Valley, California, which is produced by the world’s biggest music promoter, Live Nation.
Recent headline acts have included Metallica, Pink, Guns N Roses, Foo Fighters, Red Hot Chili Peppers, Neil Young, Mumford & Sons, Stevie Nicks, Muse and The Killers.
The Harvest Rock Festival will be declared a major event to enable Bartels Rd to be closed in late November following a 8-2 vote by Adelaide City Council to keep it open.
The declaration – which will be formalised through a notice in the Government Gazette – gives the state government the power to close the road for 72 hours.
This will enable the staging of Harvest Rock in Rymill Park and King Rodney Park, with Bartels Rd acting as a pedestrian conduit.
Live Nation is working with an Australian company, Secret Sounds, to stage Harvest Rock, which is being funded by the SA Tourism Commission.
Secret Sounds created the highly successful Splendour in the Grass and The Falls music festivals.
Chief executive Jessica Ducrou told a special city council meeting on Tuesday the event would be held “annually and exclusively in Adelaide”.
Ms Ducrou said Harvest Rock would feature the “best international and domestic artists, along with the finest wine producers, chefs and produce South Australia has to offer”.
“The festival will be a unique proposition on the Australian music calendar,” she said.
“It will showcase the state’s premium food and wine via culinary stages and pop up cellar doors.
“There will be art installations, VIP corporate experiences and a ‘Little Harvest’ space for families.”
Ms Ducrou said South Australian hospitality identities Nick Stock and Jake Kellie had been engaged as consultants.
Marketing for the event would expand to “encompass the Adelaide CBD, highlighting businesses and destinations throughout the city”.
“The long-term vision for Harvest Rock is that it will become an annual, iconic event on Australia’s event calendar, exclusively staged in Adelaide, that will attract thousands of visitors and deliver millions in economic benefit for the city and state,” she said.
“Secret Sounds is committed to prioritising the use of Adelaide and South Australian based suppliers, vendors and industry to deliver and support Harvest Rock.”
Ms Ducrou told the council meeting the announcement of the artists performing at Harvest Rock had been delayed for six weeks because of uncertainty over the closure of Bartels Rd.
Mr Malinauskas said he was “alarmed” when the council refused to close the road for the festival, forcing him to intervene.
“There is a lot of commentary out there about how dysfunctional Adelaide City Council is,” he said. “This has not served them well.”
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