Ex-MAFS stars turned money makers, influencers, OnlyFans stars and more

From vibrators to vitamins, Married At First Sight has proved to be a money making machine. Here are the ex-stars who have transformed fame into fortune.

Married At First Sight gives its annual crop of fame hunters their 15 minutes in the spotlight.

But for a select few each year it is the launching pad to riches.

The show’s contestants don’t make much while on the show. They collect a per diem that works out to a bit over $1000 a week.

Once the show wraps it is a different story for a handful of the headlines grabbers.

From vitamins to vibrators the deals come thick and fast.

MAFS is a money maker, a cash cow for those participants who can harness the show’s huge audience, grow their social media numbers and convert that interest into sales for business ventures, influencing collaborations, paid appearances, opportunities on other reality shows and even OnlyFans pages.

Here are the money makers of MAFS.

Jessika Power

After she was on MAFS, Jessika Power appeared on Big Brother VIP and UK’s Celebs Go Dating. Picture: Nathan Richter/Markson Sparks

The pouty bombshell has been one of MAFS’s most successful alumni, keeping her brand and her bank account ticking along since her appearance on the show in 2019. Post MAFS Power has appeared on Big Brother VIP and the UK’s Celebs Go Dating. She has lucrative endorsements to flog sex toys and has made a fortune from OnlyFans. She banked $50,000 in the first five days of her OnlyFans adult subscription page being active. She has 372,000 Instagram followers.

Martha Kalifatidis and Michael Brunelli

MAFS stars Michael Brunell and Martha Kalifatidis had their son Lucius in March. Picture: Justin Lloyd

The Melbourne based couple have made a mint from MAFS. The pair wed on the 2019 season and are now engaged in real life. They recently became parents with the birth in March of their son Lucius. Kalifatidis quickly levered MAFS fame into a powerful influencing career. She is hugely sought after in the cosmetic, beauty and fashion space. She was impressive on Celebrity Apprentice Australia in 2021. Brunelli runs an online fitness business Tru Fit and is also a successful influencer. Kalifatidis has 703,000 Instagram followers. Brunelli has 321,000 Instagram followers.

Jules Robinson

MAFS star Jules Robinson since has launched Figur, shapewear line for all sizes. Picture: Tim Hunter

The flame haired entrepreneur has turned her MAFS adventure into big business. She has launched Figur, a shapewear brand that caters for women of all sizes, the fashion label Moria Muse and co-hosts The Juggling Act podcast. She is an in demand influencer and brand collaborator and was a Jenny Craig ambassador. She is set to release her memoir in 2023. Robinson was married to former cricketer Cameron Merchant on the 2019 season of MAFS. The couple have since wed in real life and have a son, Oliver.

Robinson has 742,000 Instagram followers.

Ella Ding

Ella Ding of MAFS launched a new health and "sex positive" app 4U. Picture: Supplied

Former Melbourne beauty therapist Ella Ding could be the next big MAFS success story. Ding is well on the way having recently launched her sexual wellness app 4U. She bounced from the 2022 season of MAFS into the UK reality show Made In Chelsea. She co-hosts the podcast Sit With Us. She has 581,000 Instagram followers.

Domenica Calarco

Domenica Calarco has an OnlyFans account that received a huge boost after she appeared on MAFS. Picture: Luke Latty photography

Outspoken and polarising Domenica Calarco has landed another reality show following on from her MAFS experience in 2022. Calarco has been butting heads with TV queen Kerri-Anne Kennerley on I’m A Celebrity … Get Me Out Of Here! She runs an OnlyFans adult subscription page that received a huge boost after its existence became part of Calarco’s MAFS storyline. “I made enough for a house deposit after the show,” she revealed on I’m A Celebrity when asked the amount of money she made from OnlyFans after the MAFS spike in interest. Calarco co-hosts the podcast Sit With Us with Ella Ding and has 542,000 followers on Instagram.

Hayley Vernon

MAFS contestant Hayley Vernon pictured in Melbourne. Picture: Ian Currie

Former Melbourne resident Hayley Vernon has gone from reality show contestant to porn star. Vernon was named Best New Female Porn Star at an adult industry awards night last year, runs an explicit OnlyFans page and works as an escort. She doesn’t shy away from talking about her career move and revealed in October 2022 that she had made more than $1.3 million in the two years that she had been on OnlyFans.

Vernon was a bride on the 2020 season of MAFS.

Jake Edwards

Geelong's Jake Edwards on his wedding day to Bec on Married At First Sight. Picture: Channel 9

Former Carlton player Jake Edwards appeared on the 2021 season of MAFS. Following the show he completely changed the direction of his life, stepping down as CEO of the charity, Outside The Locker Room, that he founded. Edwards moved to Queensland and shifted his focus to real estate. He now runs Edwards Property & Co, a buyer advocacy business. Edwards has 129,000 followers on Instagram.

Originally published as Ex-MAFS stars turned money makers, influencers, OnlyFans stars and more