50sixone Adelaide dessert bar expands to new $20 million art-deco Prospect cinema
AN $18 million art-deco cinema destined for inner-northern Adelaide will house a really sweet surprise.
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AN $18 million art-deco cinema destined for Prospect will house the largest branch of a beloved Adelaide dessert bar.
50sixone will soon begin decking out its modern, curved-glass shopfront at the four-storey development to feature a production kitchen where customers can watch ice cream being made through a giant glass window.
Venue owner Simon Flocco said the store, known for its elaborate Instagram-worthy mega shakes and desserts, had outgrown its Hyde Park home and will also open a new store at Mount Barker in around a month.
“Our customers are asking for more sites in Adelaide,” Mr Flocco said.
“The Prospect store will be our biggest. We’ve got the space there to do what we want.
“The store will generate 35 new jobs, all up we’ll have about 100-110 staff between the stores.”
Mr Flocco said opening a site at the cinema, which would generate 140 fulltime equivalent jobs during construction and an estimated 411 jobs when it opens, was a foolproof move.
The figures, revealed during an economic impact assessment, included predicted spin-off effects on surrounding businesses as well as contracted staff such as cleaners.
“I worked in Prospect for six years so I know the area and I think it’s a great opportunity with the cinema,” Mr Flocco said.
“It needed to be livened up a bit and you can’t really go wrong with this project.”
Developer Steve Maras, who was behind the Palace Nova opening two decades ago, said the realisation of the project eight years after it was first proposed was rewarding.
Construction of the Prospect Rd site was expected to be complete by October and would feature six restaurant tenants on the ground floor, 14 cinemas operated by the Palace Nova group and 1100 square metres of office space.
It was predicted the facility would boost the state’s economy by $19 million during construction and an annual $5 million after it opened.
“A complex like this is going to have an immediate impact for existing businesses in and around that building,” Mr Maras said.
“Let’s just say there’s a pizza bar 50m down the road, you’d expect business in that pizza bar would increase resulting in more revenue and likely an additional employee.
“Within three to five years of us bringing in Palace Nova in 1996 we started seeing a positive impact on existing business, new business and new employment — it has a multiplier effect.”
