What should your club’s marketing slogan be for the 2017 AFL season?

GET ready for your AFL team’s uplifting slogan for 2017. While clubs will always go to great lengths to find the positives, we’ve come up with some more realistic options.

IT is that time of year again.

As AFL teams prepare to launch into 2017, they will be putting as much effort into signing up new members as getting the players ready for the pre-season competition.

SCROLL DOWN TO SEE OUR SUGGESTION FOR YOUR CLUB’S 2017 SLOGAN

The marketing departments have already been working overtime to come up with the perfect phrase, and some have already been released; Hawthorn and Brisbane are going for similar themes with the Hawks’ “strong as one” and the Lions’ “all for one”.

But we can save them all some time. If 2016 showed anything it's that people like leaders who tell it like it is. So maybe it's time for some brutal honesty when it comes to membership slogans in the AFL. Check out our 18 realistic options below.

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ADELAIDE

What Adelaide’s 2017 slogan could be.

What it probably won’t be: Turning Carlton castaways into stars since 2011.

BRISBANE

What Brisbane’s 2017 slogan could be.

What it probably won’t be: We need to talk about Tom.

CARLTON

What Carlton’s 2017 slogan could be.

What it probably won’t be: Still cleaning up the mess from the last coach.

COLLINGWOOD

What Collingwood’s 2017 slogan could be.

What it probably won’t be: We’ve got 99 problems and defenders are all of them.

ESSENDON

What Essendon’s 2017 slogan could be.

What it probably won’t be: Finally lost the stank from the Dank.

FREMANTLE

What Fremantle’s 2017 slogan could be.

What it probably won’t be: 10 delistings, six trades but somehow Zac Dawson is still here.

GEELONG

What Geelong’s 2017 slogan could be.

What it probably won’t be: One injury away from a one-man midfield.

GOLD COAST

What Gold Coast’s 2017 slogan could be.

What it probably won’t be: Rebuilding a rebuild, are we the new Richmond?

GREATER WESTERN SYDNEY

What Greater Western Sydney’s 2017 slogan could be.

What it probably won’t be: We can’t wait for this premiership drought to be over.

HAWTHORN

What Hawthorn’s 2017 slogan could be.

What it probably won’t be: Trust Tyrone.

MELBOURNE

What Melbourne’s 2017 slogan could be.

What it probably won’t be: Throw away the false hope, this year we are selling the real thing.

NORTH MELBOURNE

What North Melbourne’s 2017 slogan could be.

What it probably won’t be: Keeping veterans on their toes since 2016.

PORT ADELAIDE

What Port Adelaide’s 2017 slogan could be.

What it probably won’t be: If only our president was Karl Stefanovic.

RICHMOND

What Richmond’s 2017 slogan could be.

What it probably won’t be: If things go bad, we’ve got Relton Roberts on speed dial.

ST KILDA

What St Kilda’s 2017 slogan could be.

What it probably won’t be: Getting closer and closer to our next Grand Final heartbreak.

SYDNEY

What Sydney’s 2017 slogan could be.

What it probably won’t be: Second comes right after first.

WEST COAST

What West Coast’s 2017 slogan could be.

What it probably won’t be: Taking mature-age recruiting to new heights.

WESTERN BULLDOGS

What the Western Bulldogs’ 2017 slogan could be.

What it probably won’t be: When you wake up from your premiership hangover and find out you signed Travis Cloke.

Originally published as What should your club’s marketing slogan be for the 2017 AFL season?