Ready to sell? Make the marketing magical

From virtual reality property mapping to music videos, some property owners are taking an outside-the-box approach when it comes to selling their home.

Raine Harding recently sold her father’s home in Queensland. Picture: Supplied

WHEN Raine Harding’s father passed away, she found herself in the unique position of preparing his Queensland property for sale from her home in Hobart.

The house had not been lived in for two years and required a fair amount of maintenance work to make it saleable, as many properties do.

“When I discovered what needed to be done to prepare my father’s property for sale, I realised I was in a delicate position and needed finance for maintenance quickly,” Mrs Harding said.

“My real estate agent suggested I use ListReady.

“It helped me avoid expensive alternatives like trying to refinance my father’s property, or maxing out my credit card.”

Raine Harding fetched a great price for her dad’s property.

Mrs Harding listed the Tamaree property on realestate.com.au on a Tuesday and by Saturday had two offers.

“The offers were $40,000 and $51,000 above our asking price,” she said.

ListReady allows homeowners to access up to $35,000 to spend on activities that will help to maximise their property’s selling potential, with nothing to pay until the property settles or for six months.

These activities can include marketing, advertising, photography, and floorplans; repairs and renovations; landscaping and gardening; styling and staging; building inspections; auction, conveyancer or solicitor’s fees.

The Tamaree, Qld property.

Well p[resented.

Since its launch in 2019, ListReady has been offered exclusively via digital lender MONEYME’s partners, including some of Australia’s largest real estate agencies. ListReady is now available directly to consumers.

MONEYME founder and chief executive Clayton Howes said buyers were far more likely to make one of the biggest financial decisions of their lives if their new home is presented in the best possible light.

211215BlueChip - Portraits of Clayton Howes. Picture by Belinda Pratten

ListReady costs include a monthly fee of 2.25 per cent, which applies only to what is actually withdrawn.

This is applied to the account monthly and paid upon settlement or at the end of six months, which means often the customer is not out of pocket during the process.