Tasmania hosts campaign photo shoots for Country Road, Witchery

FASHION houses are embracing Tasmania as the picture-perfect backdrop for their seasonal campaigns.

TASMANIA is gaining a growing reputation as a great place to film movies and TV series — and now leading fashion brands are embracing the island state as a picture-perfect place for their seasonal campaigns.

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Tourism Tasmania recently partnered with a couple of large fashion brands to use our striking landscapes as the backdrop to 2018 autumn/winter campaigns.

Country Road was looking urban working waterfront location, with Hobart fitting the bill.

The images will be used in 300,000-plus printed catalogues, in-store and digitally.

This year, Witchery shot its campaign in wheat fields near Cressy and on the East Coast.

Country Road — which was looking for an urban working waterfront location — decided Hobart was the perfect match for its recent campaign.

A Country Road fashion shot on the Hobart waterfront.

“Tasmania is being sought more and more by Australia’s fashion labels, with our unique landscapes the perfect backdrop for brands looking to embrace the cooler seasons” said Tourism Tasmania chief marketing officer Emma Terry.

“The partnership with Country Road is an innovative way to show Tasmania as a vibrant destination with a modern and contemporary edge and reinforce the state’s winter appeal to consumers in new and interesting ways.”

Country Road marketing content manager Kristina Jolly said Hobart’s clear skies, crisp air and still waters provided the perfect backdrop to the brand’s shoot.

The campaign also features Tasmanian couple Kif and Anna Weber in their “Live With Us” section in the catalogue and on their website.

Restaurateur Kif Weber is featured with his jewellery designer wife Anna as part of the CR campaign.

The Witchery fashion campaign has been shot in Tasmania.

Kif is a Hobart-based restaurateur of Frank, Suzi Luck’s and Smolt Kitchen fame, while his wife Anna is a jewellery designer.

Their CR campaign story focuses on their creative careers and Hobart’s urban lifestyle.

Tasmanian-born fashion producer Skye Campbell was a consultant on the shoot and integral in scoping Hobart as the location.

Stills of Kif and Anna were shot by Tasmanian-based photographer Adam Gibson.