Jessica Gomes to launch David Jones new season Art of Living in Hobart
Fashion models, celebrities and VIP guests are arriving in Hobart this weekend ahead of the launch on Tuesday of David Jones autumn winter season creative, The Art of Living.
Tasmania
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THEY are two of the most stylish women in the country and Jessica Gomes and Victoria Lee are coming to Hobart to reveal what’s hot in lifestyle and fashion for autumn and winter.
Gomes and Lee will combine with Australian-born international model Gemma Ward, Margot Robbie’s model brother Cameron Robbie, AFL great Adam Goodes and actors Marta Dusseldorp, Madeleine Madden and Teresa Palmer in bringing star power to the national launch of retailer David Jones’ The Art of Living, at Mona on Tuesday.
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“Tasmania is such a beautiful place. I have been a few times before and I’m looking forward to exploring Hobart and being a part of the incredible David Jones season launch,” Gomes said.
“Tasmania has incredible produce and I can’t wait to try everything. I am a huge fan of James Turrell and can’t wait to see his work again at Mona.”
Lee is also excited about her visit to Hobart.
“I have only been on one quick trip, so I am very much looking forward to experiencing it properly over two days,” she said.
David Jones general manager of womenswear and accessories, Bridget Veals, said the edgy Mona at Berriedale was seen as a good fit for the two-day celebration of the retail giant’s fashion, beauty, home and lifestyle brands.
“Tasmania is the perfect backdrop to showcase our autumn-winter offering and Mona, as Australia’s leading contemporary museum, aligns perfectly with our campaign creative, The Art of Living,” she said.
“It sets the tone for the season and is designed to inspire customers to shop cross-category as we showcase a wide range of Australian and international style.”
Tuesday will feature a high-end lunch – The Art of Entertaining – with a focus on food and home. Tasmanian produce, local winemakers and artisan distillers will be showcased.
The glamorous Art of Fashion on Tuesday night will show the international and Australian new season designer collections.
On Wednesday, the more than 60 VIP guests will experience beauty, fitness and lifestyle brands at the Art of Wellness, to “reflect and re-energise,” the company said.
“The David Jones team are really looking forward to arriving in Hobart,” Ms Veals said.
“We hope there is some further relief from the devastating fires next week and look forward to promoting the amazing state that is Tasmania, and sharing our immersive Art of Living Experience at Mona.”
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