Coles signs up to give Tassie brand a big push in supermarkets
Supermarket giant Coles has signed up to a landmark partnership to promote Tasmanian produce across its stores. DETAILS >>
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SUPERMARKET giant Coles has signed up to a landmark partnership to promote Tasmanian produce across its stores.
Coles will roll out the Brand Tasmania trademark used to promote locally made products in Coles supermarkets across the state.
It is the first time a major retailer has adopted the Tasmanian mark for the promotion of Tassie-made and grown products and will make it easier than ever for shoppers to buy local.
Under the terms of the partnership, the Tasmanian mark will be displayed within stores to alert shoppers to hundreds of quality local products on the shelves at Coles.
Premier Peter Gutwein has hailed the move as a sign of confidence by Coles in Tasmania’s brand and premium products.
“It’s fantastic that Coles is joining the Tasmanian Brand partner family and making it even easier for Tasmanians to buy local and support our farmers and primary producers,” he said.
“When you buy Tasmanian produce, you know you’re buying the best of the best, all underpinned by our environmental sustainability, quality control and strict biosecurity.
“The Tasmanian mark is a demonstration of this quality and of the magnificent products we create for each other and for the world, and it will now feature on many products in Coles supermarkets.”
Tasmanian growers, producers, makers and creators are also being encouraged to adopt the Tasmanian mark on their own packaging to help raise the profile of their products, both in Australia and overseas.
Local suppliers joining the campaign include Ashgrove Cheese, a family-owned dairy farm in Elizabeth Town which creates a selection of milk, butter and cheeses sold by Coles as well as Tasmania’s oldest commercial bakery, Cripps.
Coles Regional Manager John Carrington said buying local products was an important way to support Tasmanians who worked tirelessly to build their businesses while helping feed the nation.
“I encourage everyone to look for the Tasmanian mark in Coles supermarkets across the state and get behind our local producers that add so much to our economy and our way of life.”
“Coles is proud to support Tasmanian farmers, growers, makers and creators by stocking hundreds of Tassie-made products in our stores,” he said.
“The partnership with Brand Tasmania in support of the Tasmanian mark is a great way to recognise the success stories of so many Tasmanian businesses.
“We know Tasmanians love to shop local, and the Tasmanian mark at Coles is one way to help them do just that.”
Brand Tasmania Chairperson Nick Haddow said there was a growing national awareness of the value of the Tasmanian brand.
“Tasmanians understand why Tasmanian-grown and produced food is different, and it’s about so much more than our clean air and fresh water. It’s our culture of hard work and our shared passion for quality,” he said.
“Every Tasmanian product tells a story of determination, creativity, and imagination, whether it’s from one of our small artisan producers or more established businesses.”
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