What we’ve all forgotten about Roxy Jacenko

Roxy Jacenko is known for being controversial, and sparking bigger conversations but there’s an issue right now that should be addressed.

OPINION

Love her or hate her, businesswoman Roxy Jacenko is far more than what she weighs, and we can’t forget that for a second.

I’m not trying to gaslight you, the 44-year-old has been leading the conversation about her own weight and she’s even shared her exact weight with her 265,000 Instagram followers. (For the sake of women everywhere, I won’t repeat it).

She’s generated both a lot of praise and criticism over it and even I’ve interviewed her in the past about her diet.

If I had to guess though, I’d say the businesswoman’s openness about the subject reveals far more about the fact she’ll always capitalise on whatever is making her relevant and far less about how much she actually cares about it.

You can’t accuse Roxy of being boring. Picture: Backgrid

She’s always up to something! Picture: Backgrid

It would almost be rude of me not to admit that I understand the initial flurry surrounding her weight loss.

Society is fixated on women’s bodies, and when someone famous loses weight, people want to read and talk about it.

This just feels like it has gone on too long.

For the last year or so, when Jacenko makes headlines, it is not about celebrity feuds or her thoughts on whether workers should have the right to disconnect; it’s about her body.

I’m bored now.

The least interesting thing about any woman is her weight, but when you’re Roxy Jacenko, there’s far more to talk about.

You can say what you want about Jacenko: even s**t on her office’s doorstep, remember the infamous poo jogger? But you could never accuse the woman of being a snore. The woman single-handedly cemented herself into Australian pop culture.

She’s a PR guru, who is often more famous than her clients. You don’t get into a fight with Candice Warner on a reality television show for nothing.

Roxy’s a very successful business woman. Picture: Instagram/RoxyJacenko

She made a big name for herself in the early 2000s. Picture: Laura Moore

Jacenko is also not just famous for being famous. She’s run a slew of impressive businesses and leveraged them perfectly.

There’s the OG, PR agency Sweaty Betty, located in Sydney’s glitzy Paddington – also sadly used as the poo jogger’s toilet momentarily.

Jacenko’s Sweaty Betty era is her most iconic. She hired a gaggle of lookalike blondes as employees and was constantly flanked by her mini-mes.

There’s also her talent management group, The Ministry of Talent. Not to mention, she’s been on numerous reality shows, including SAS Australia, where she lasted an iconic six hours, and The Celebrity Apprentice Australia.

She’s also known for her side hustles, she launched a bowline with her daughter Pixie Curtis, (Pixie’s now in high school and a semi-retired multi-millionaire) and during Covid, she was flogging fidget spinners with great success.

You can’t say she doesn’t know how to pivot in business. Picture: Instagram/RoxyJacenko

She’s known for being a hard worker. Picture: Backgrid

The woman is above nothing and is known for her insanely impressive work ethic.

She famously returned to sending emails only hours after giving birth to her son, which, regardless of how you feel about that, certainly proves she’s committed to the hustle.

None of this was handed to her though. She clawed her way into Sydney’s social scene with pure audacity, hard work and a brazen fake tan.

It didn’t hurt that her private life was exciting, seriously, The Real Housewives of Melbourne would kill for this kind of storyline.

In 2016, her husband Oliver Curtis was found guilty of conspiring to commit insider trading, possibly the most former private school boy crime you’ve ever heard of.

Jacenko was seen supporting him through the trial in designer outfits. If she was going to stand by her man, she was going to look good doing it.

The pair weathered his prison sentence together (despite one incident where she was photographed kissing someone else while he was in the slammer), and she famously told their children he was overseas on business.

Oliver Curtis and Roxy Jacenko share two children and she’s stood by him. Picture: Christian Gilles

Jacenko’s always been the main character. Picture: COLE BENNETTS.

Even at the height of her husband’s legal issues, she was never just someone’s wife.

She was the PR maven, armed with Her Little Black Book of contacts and designer outfits that continued to upstage him.

This is the theme of Jacenko’s career: She’s always the main character, and her controversial opinions always start a cultural conversation.

She’s interesting because she’s not bland, she doesn’t give generic answers, and she’s certainly never been afraid to say what she thinks.

What is becoming dull, though, is everyone’s obsession, maybe even her own, with her weight.

It needs to stop! Where’s a poo jogger when you need them? We need to get back to the real Roxy Jacenko issues.

Originally published as What we’ve all forgotten about Roxy Jacenko