Wackadoo! ALDI is bringing viral, sold out Bluey merch to the middle aisle

Be prepared. There WILL be a line as long as the sausage sizzle at Hammerbarn given how quickly they disappeared abroad.

Leah Goulis

less than 2 min read

March 20, 2025 - 12:13PM

Lifestyle

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It's not unusual for Bluey fans to frantically track any viral merch that is being sold online around the globe. And if you're one of them, there's a particular pillow chair that is definitely on your radar.

Good news, my Heeler mates! It's coming to our shores - and at our fave bargain supermarket, no less!

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The viral pillow chair will be sold out in minutes. Image: Supplied

Bluey is hitting ALDI's middle aisle!

ALDI has confirmed that they will be dropping a heap of Bluey merchandise in their middle aisle from Wednesday 26th March - as part of their first-ever Special Buys sale dedicated solely to Bluey!

The range, which will have items sold for as little as $7.99, will include the viral Bluey Plush Chair ($39.99) that went viral on TikTok last year and sold out instantly when it was introduced to UK stores.

Mum Melissa, who goes by the handle DIY Reno Single Mum on TikTok, created a buzz when she posted a video of her snapping up the popular item at her local store.

"It's the first time I have ever queued outside of a shop for something... my adrenalin was running high!" she joked.

Sadly for many, the item was so popular and sold out within minutes in many stores, leaving die-hard fans gutted.

"I'm actually really upset I couldn't get one of these. They were gone by 8:30am," one disappointed shopper shared.

"They already sold out first day," another shared.

Others were a little luckier.

"I went into ALDI at 12:30pm and there was one left. I couldn't believe it," someone cheered.

And there were many others who joined in saying that they too were lucky to nab some of the last ones.

Bluey merch is coming to ALDI's middle aisle. Image: Supplied

Bluey fans are keen to nab all of the merch

The range on sale at the German supermarket is said to include other toys and items that will help children (and adult fans!) recreate some of their favourite scenes from the much-loved ABC animation, including Bluey’s Fishing with Grandad Play Set ($9.99) and the Bluey Boombox ($14.99)... to really activate dance mode in the lounge room!

But be warned, the store itself has warned shoppers to get in quick given how popular the items were abroad.