Mona experience including private jet transfers and dinner with David Walsh part of new Tourism Australia campaign

A Mona offering with an eye-watering price tag is part of a new campaign to lure rich overseas tourists to Australia.

A five-figure Mona experience including private jet transfers and dinner with David Walsh is part of a new campaign to attract rich overseas travellers to Australia.

“Dinner with David” is one of 22 exclusive and unique cultural experiences under a partnership between Tourism Australia and Australia’s most iconic arts and cultural attractions.

Mona creator David Walsh in front of one of Yves Klein's blue period works. Picture: MATHEW FARRELL

Mona and Port Arthur are among 16 Australian sites in the Cultural Attractions Australia program.

For $50,000 visitors can experience two days of the very best Mona has to offer — art, food, wine and a lavish dinner with Mona owner Walsh, plus transfers via a private jet and “the possibility of tennis”.

There are two other Mona experiences on the list, the $375 Rockstar Afternoon of “art and pleasure” and the $1500 Full-On Turrell — 24 hours of immersion in the works of light artist James Turrell.

An aerial view of the Port Arthur Historic Site. Picture: SUPPLIED

At Port Arthur, the $1200 “Wheel of Fate” experience puts visitors in the shoes of Port Arthur’s most notable individuals.

The package includes time with a conservation expert, an exclusive dinner and accommodation.

Cultural Attractions Australia chair Jennifer Ganske said the Dinner with David experience was more than a crazy PR stunt.

Anyone can enter Randy Polumbo’s Grotto at Mona but not everyone can afford to dine with museum owner David Walsh.

Ms Ganske said a genuine market existed for top-end cultural travel offerings.

“Coming out of certain Asian countries there is an incredible demand for something no-one else can do ... people want to have David’s time and that’s what his time is worth,” Ms Ganske said.

Trade, Tourism and Investment Minister Simon Birmingham said the campaign would offer visitors premium “behind-the-scenes” experiences.

“Cultural tourism is on the rise, with three in every 10 international visitors to Australia now visiting a museum or gallery. Through our vast array of cultural attractions and initiatives such as this one that target the high value traveller, we have huge potential to grow this very lucrative segment of the market,” he said.

“We know high value travellers splash the cash when they holiday with the average traveller spending $10 000 per trip. That’s an extra $10 000 per traveller being injected into the Australian economy.”