Luxury Range Rover vandalised with brutal 1 word message

A luxury car defaced with a cheating accusation sent Bondi locals into a frenzy. Then a small detail revealed the truth behind the petty revenge.

Residents in the Eastern Suburbs of Sydney were left stunned this weekend after spotting a luxury black Range Rover vandalised with a brutal message.

The head-turning SUV was seen parked at Bondi Beach on Saturday, with passers-by quickly whipping out their phones to film the shocking sight – the word ‘CHEATER’ spray-painted across the side of the car in white paint.

The scene was first posted in the Bondi Local Loop Facebook group on Saturday morning, showing confused locals walking up to the car and trying to decipher what had happened.

“Well deserved,” said one user on the community page, while another referred to the petty revenge as “gold”.

Someone else said they “loved” the move, while another admitted they thought it was “too funny”. Another Bondi-goer wondered, “Who did they upset?”

“Classy,” someone else wrote sarcastically.

Others called the person who did this “crazy,” but soon many began to suspect it could be a marketing stunt, as similar pranks have occurred in the past.

“Looks like a stunt,” pointed out one user, while someone else thought it could be the work of PR maven Roxy Jacenko.

The defaced vehicle was later spotted outside Double Bay’s Royal Oak Hotel, where it was seen parked for hours, this time with a new message scrawled on its windscreen.

“Don’t deny it, I have the receipts!” it said – alongside a QR code.

A defaced Range Rover was spotted at Bondi Beach this weekend. Picture: Facebook/BondiLocalLoop

It was later seen parked for hours in Double Bay. Picture: Facebook/BondiLocalLoop

One witness told news.com.au that their suspicions were confirmed when they scanned the QR code, which directed them to the Nude By Nature website’s page for their new mascara, called ‘Lash Affair’.

The page said: “Cheater! You’ve clumped and flaked. You are toxic,” referring to other mascara brands that have unnatural ingredients.

“Time to cheat on your toxic mascara and have a clean Lash Affair,” it continued, before offering customers the opportunity to try the new product for $1.

The witness admitted that “it was a bit of a let down” to find out it was a PR stunt after stirring so much excitement and gossip.

Nude by Nature responds

Xenia Charovatova, Marketing Manager at Nude by Nature, told news.com.au that she knew the word ‘cheater’ would turn heads - and that’s exactly what the brand wanted.

“But our goal was to reframe it with a wink,” she explained. “We want Australians to feel confident cheating on their current mascara in favour of a cleaner, more nourishing formula that actually performs.

“It’s time to ditch the drama, not your lashes. At Nude by Nature, our entire brand is built on offering truly clean and natural beauty that delivers real results.”

People took to social media with various photos of the vandalised car. Picture: Instagram/AidanKnox

It’s not the first time an attention-grabbing marketing campaign has occurred in Bondi.

In 2022, lingerie brand Nala left their brand’s underwear on people’s windscreens with a handwritten note that read, “Hey wild thing, you left these at my place last night”.

A similar marketing stunt occurred in 2022 with the brand Nala. Picture: Facebook/CaityHiggins

It sparked heated debates between couples and confusion among singles who had been in their own bed all night.

It turned out to be a launch stunt for the brand and definitely proved successful in generating buzz, potentially leading brands like Nude by Nature to follow suit.

Originally published as Luxury Range Rover vandalised with brutal 1 word message