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Inside Nadia Bartel’s new Melbourne Henne fashion store

Nadia Bartel has offered her half a million Instagram followers a glimpse into her new business venture.

Nadia unveils new business move

Nadia Bartel has revealed she is opening a new Henne store in Melbourne.

The 36-year-old fashion designer has found great success with the online clothing label, expanding the business with a stylish new physical store in her home city.

“This is going to be our new Henne store,” Nadia said in an Instagram Story. “It’s all in the works at the moment and I’ll share more soon.”

Nadia Bartel, 36, revealed she is opening a Henne store in Melbourne. Picture: Instagram/nadiabartel
Nadia Bartel, 36, revealed she is opening a Henne store in Melbourne. Picture: Instagram/nadiabartel
The mother-of-two launched the online clothing brand in 2019. Picture: Instagram/nadiabartel
The mother-of-two launched the online clothing brand in 2019. Picture: Instagram/nadiabartel

The store will feature two levels, with clothing downstairs and fitting rooms upstairs.

The mother-of-two, who shares her sons with ex-husband and AFL footy star Jimmy Bartel, gave her half a million followers a sneak peek inside the store.

It was mostly still a construction site with bits of scraps, materials and tools scattered over the floor.

She gave her half a million followers a sneak peek into the new store that will feature two levels. Picture: Instagram/nadiabartel
She gave her half a million followers a sneak peek into the new store that will feature two levels. Picture: Instagram/nadiabartel

The businesswoman and entrepreneur launched Henne two years ago with the brand going from strength-to-strength.

She also showed off the ‘other store’, adding they were both ‘in the works’. Picture: Instagram/nadiabartel
She also showed off the ‘other store’, adding they were both ‘in the works’. Picture: Instagram/nadiabartel

The 36-year-old often models the clothing on her Instagram and last October showcased a new trans-seasonal collection with it called a ‘return to light’.

Prices for the collection range from $89 for a tank to $229 for a pair of jeans. The capsule collection features 16 designs, which are all available in XS to XL sizing.

According to the Henne website, the brand is commitment to women’s voices, circularity, mindful consumption, working conditions and environmental impact.

The 36-year-old also shared details of the outfit she wore while showing off the new store. Picture: Instagram/nadiabartel
The 36-year-old also shared details of the outfit she wore while showing off the new store. Picture: Instagram/nadiabartel

“Each piece has been designed to be loved and worn for longer than just one season,” the website states.

“By ensuring each garment is designed to last, we are reducing our impact on the planet for future generations.”

Nadia also shared a snap of what she was wearing after revealing to fans she is opening a new store.

“Also my outfit (yesterday) was very thrown on but you seemed to like,” she wrote.

“Blazer is a Henne sample we never produced it but it’s similar to the Claude blazer ($239) but more oversized. You could go up a few sizes in the Claude for a similar vibe.”

She also wore a top from her brand worth $109 and black leggings for $89. Her knee-high leather boots were last season’s Alias Mae collection.

Originally published as Inside Nadia Bartel’s new Melbourne Henne fashion store

Original URL: https://www.themercury.com.au/lifestyle/inside-nadia-bartels-new-melbourne-henne-fashion-store/news-story/a7d8ff8e8591d8616d24e021e09a6b61