‘Insane’: Indy Clinton unveils ‘secret’ 5-month transformation

A popular mumfluencer has opened up about her recent “transformation” after fans noticed Indy Clinton “looked different”.

A popular Australian influencer has opened up about her recent “transformation” after revealing she “secretly struggled” for years with an issue that affects around 1 in 2 mothers.

Indy Clinton has amassed a loyal following of over 2 million people with her “relatable” videos, which mostly show the chaos of raising young children and the everyday challenges of motherhood.

However earlier this year, the mum-of-three documented her decision to have a rhinoplasty procedure, after a duck diving accident left a ridge on her nose that made her feel “self-conscious”.

While the 27-year-old has been honest about having cosmetic surgery, she said her recent “glow-up” actually comes from the confidence she’s found after fixing her lengthy battle with post-partum hair loss.

“I’ve always struggled with thin hair my whole life, I was never one of those girls that had thick long luscious hair from the roots, it was always a big insecurity of mine growing up during my teenage years,” she told news.com.au.

“I was always under the impression that if I grew my hair longer it would appear thicker, but I was so wrong about that. I have photos of myself and it looks like I have a ratstail attached to my head, it was just this big stringy piece down my back.”

Indy Clinton struggled with post-partum hair loss after having three kids. Picture: Instagram/IndyClinton

However, after having her children Navy, Bambi and Soul, Clinton’s hair got worse, which she described as “quite a hit” on her confidence.

“After having kids, it gets worse, and I experienced post-partum hair loss after each baby,” she said.

“There’s nothing you can do about it, you’re too busy navigating motherhood, so when you notice your hair is shedding and there’s little bald patches, you just have to get on with it.

“But it’s such a knock to your confidence and I was really self-conscious about it.”

After developing bald patches and a knock to her confidence, Clinton stopped bleaching her hair. Picture: TikTok/IndyClinton

Then she was approached by a new hair growth product that wasn’t even on the market yet. Picture: TikTok/IndyClinton

It was only last year that Clinton became fed-up and decided to look for a solution.

“I didn’t have much hair, it always looked dead, so I decided to stop bleaching my hair blonde,” she explained.

“So I decided to go brunette to help preserve what was left. It was a huge decision.”

Ditching her signature blonde colour helped, but Clinton was still unsatisfied with the health of her hair.

Then, by pure chance, she was approached by a new Aussie beauty brand called BOUF to try its new hair growth range months before it hit shelves.

Created by Gen Z entrepreneur Rachael Wilde, the mastermind behind cult brand TBH Skincare, the products contain a new technology that claim to tackle FGF5, a protein that tells your hair when it’s time to stop growing and fall out.

Bouf was created by Rachael Wilde, the mastermind behind cult skincare brand TBH. Picture: Supplied

Wilde described Clinton’s transformation as ‘insane’. Picture: Supplied

The “proprietary blend of botanicals” that helps manage FGF5 took a team of hair microbiologists in Japan 7 years to perfect and was formulated into the new BOUF range by Wilde after it came across her desk in 2024. She later sent it onto Clinton.

“Indy was a natural choice when it came to looking at who the face of the campaign could be. I’ve followed her for years and loved her chaotic energy. She has such a loyal community of followers who really trust her product recommendations,” she told news.com.au.

“But before we signed any deal, we gave Indy the full Bouf product range to trial for herself to see the results on her own hair.

“Her before and afters are insane – the results speak for themselves and show how in just a few months Bouf can completely transform your hair.”

Post partum hair loss affects between 40 and 50 per cent of women who have given birth in Australia.

The effects can last anywhere between 6 months to 1 year but in some women it can last longer – particularly if they have had more than one child.

Clinton has been showing off the results after using the products in secret for 5 months. Picture: TikTok/IndyClinton

Clinton, who has been true to herself and shared the five-month testing process with fans, said she has been floored by the confidence her new hair has brought her.

“It was hard because for months I couldn’t say what product I was using, not until I was confident it was working,” she said.

“But I was getting so many messages from followers asking why my hair was so healthy, I felt like I was keeping a secret from them when usually I share everything.

“The nicest part of my transformation is how I feel. Even my nose job didn’t give me the same confidence boost that this has. After struggling for so many years, I just feel like myself.”

She said she’s got her confidence back after years of ‘struggling’. Picture: Instagram/IndyClinton

Fans have been quick to share their thoughts at Clinton’s results, with many declaring the young mum was “stunning” before and after her transformation.

“Wow,” said one, as another wrote: “I need this.”

“Hair looks sooooo good,” added someone else.

There were some sceptics, including some who asked to see the ingredients list, which won’t be released until the products – priced between $29.95 and $39.95 – launch in Priceline on May 27.

“I think once you stopped bleaching it got healthy,” one fan scoffed.

“I’m dubious but happy to try it for myself,” another shared.

Originally published as ‘Insane’: Indy Clinton unveils ‘secret’ 5-month transformation