Gwyneth Paltrow as you’ve never seen her before

GWYNETH, is that you? Make-up giant Max Factor has transformed Gwyneth Paltrow into a modern Marilyn Monroe — and she’s never looked better.

Gwyneth Paltrow behind the scenes for Max Factor.

GWYNETH, is that you?

Make-up giant Max Factor has transformed Gwyneth Paltrow into a modern Marilyn Monroe as part of its 100 Years of Glamour celebrations — and she’s never looked better.

Make-up giant Max Factor has transformed Gwyneth Paltrow into a modern Marilyn Monroe as part of its 100 Years of Glamour celebrations. To commemorate the 1940s the cosmetics firm has revealed this "modern interpretation of Marilyn Monroe" starring the Oscar-winning actress. "Featuring the 40's statement lip and volumised lashes, it's an interpretation of one of the most iconic looks of all time," the company said in a statement. Gwyneth, 42, has previously been turned into other beauty icons for the firm, including Audrey Hepburn and Brigitte Bardot. She is also seen behind the scenes getting ready for the ad.

Pictured: Gwyneth Paltrow as Marilyn Monroe for Max Factor

Ref: SPL892215 171114
Picture by: Max Factor/Splash

Splash News and Pictures
Los Angeles: 310-821-2666
New York: 212-619-2666
London: 870-934-2666
[e-mail]

To commemorate the 1940s, the cosmetics firm has revealed this “modern interpretation of Marilyn Monroe” starring the Oscar-winning actress.

“Featuring the 40s statement lip and volumised lashes, it’s an interpretation of one of the most iconic looks of all time,” the company said in a statement.

Paltrow told Glamour UK that the experience was “really fun.”

“We all travelled to New York, and it was a very creative process of amazing hair and makeup people, and the team behind it was really such a specific thing we were doing, trying to recreate these iconic looks and so it was really fun. It was like playing characters, playing dress-up. It was really cool,” she said.

Make-up giant Max Factor has transformed Gwyneth Paltrow into a modern Marilyn Monroe as part of its 100 Years of Glamour celebrations. To commemorate the 1940s the cosmetics firm has revealed this "modern interpretation of Marilyn Monroe" starring the Oscar-winning actress. "Featuring the 40's statement lip and volumised lashes, it's an interpretation of one of the most iconic looks of all time," the company said in a statement. Gwyneth, 42, has previously been turned into other beauty icons for the firm, including Audrey Hepburn and Brigitte Bardot. She is also seen behind the scenes getting ready for the ad.

Pictured: Gwyneth Paltrow as Marilyn Monroe for Max Factor

Ref: SPL892215 171114
Picture by: Max Factor/Splash

Splash News and Pictures
Los Angeles: 310-821-2666
New York: 212-619-2666
London: 870-934-2666
[e-mail]

Gwyneth, 42, has previously been turned into other beauty icons for the firm, including Audrey Hepburn and Brigitte Bardot.

More: Gwyneth’s outrageous Christmas gift guide

More: My week as Gwyneth

— with Splash News

Originally published as Gwyneth Paltrow as you’ve never seen her before