Aussies fuming over 'obnoxious' advertising tactic

A Sydney local has called out an 'unnecessary' move made by a real estate agent.

A real estate agent has come under fire for their advertising tactic, employed outside a Sydney dwelling.

The tactic, which utilises an exceptionally brightly lit sign, is being labelled ‘obnoxious’ and ‘wasteful’, with some Sydneysiders coming up with unique solutions to the problem.

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Image: Reddit.

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“I feel bad for the neighbours”

A Sydney local has taken to Reddit exposing an unnecessarily bright sign put up by a local real estate agent.

The sign, confirmed to be put up by a McGrath agent, is reminiscent of headlights on high beam - so you couldn’t blame neighbours for being upset.

“REA lighting up the street with [a] marketing sign,” the poster wrote.

“I feel bad for the neighbours. I’ll name and shame, it’s McGrath.”

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“Obtrusive, obnoxious, waste of resources”

Commenters on the post thought the light was just as frustrating, saying they feel sorry for the neighbours.

“I've seen this once before in person and it was ridiculously bright!! I immediately felt sorry for the person living across the street,” said one commenter.

“Obtrusive, obnoxious, waste of resources, and making the neighbourhood mad - how many people are house-hunting after dark to make this worthwhile McGrath?” said another.

“More unnecessary light pollution,” a third person agreed.

“A brick should fix that”

Others had some… interesting solutions to the problem.

“A brick should fix that,” one commenter joked.

“If they won't remove it, I hear the plastic is fairly fragile and you could probably bet that it's low voltage so would be safe to cut the cables,” said another.

“There are solutions to this... not saying I would do any of them...but there are solutions,” a third person said.

Kidspot has reached out to McGrath for comment.

Originally published as Aussies fuming over 'obnoxious' advertising tactic