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Beauty dupe products that imitate high-end brands have garnered global cult followings in the tens of millions thanks to influencers on social media spruiking their praises. Picture: Instagram/ lauraloumakeup

Inside the world of beauty dupes

Welcome to the world of beauty dupes, where copycat products piggybacking off high-end brands have garnered global cult followings in the millions.

Original URL: https://www.themercury.com.au/business/breaking-news