Beauty entrepreneur launches training academy due to high demand

The new insider sessions are designed for people of all levels and interests, to cater for those who are looking to continuously evolve their knowledge of beauty and wellness.

Ellie Burgoyne, owner of beauty salon Luminosa, has just opened a training for those looking for skincare advice and makeup training. Pictured here with Vanessa Coonan.

Amid the Covid-19 pandemic, a Toowoomba entrepreneur has been able to fill a gap in the market and evolve her small business to provide a much sought-after service in Toowoomba.

Ellie Burgoyne, owner of beauty salon Luminosa, has just opened an education hub for those looking for skincare advice and makeup training in a fun and lighthearted environment.

Ms Burgoyne, who has more than 11 years’ experience in the industry, found that with the emergence of events since Covid-19 and the rise of social media, there was a demand for people educating themselves in the beauty and wellness space.

“I have found with increased usage of social media that people are wanting to be camera ready, but don’t necessarily have the budget or time to be booking in for a professional service frequently,” she said.

Therefore, Luminosa Insider Sessions was created, providing residents a contemporary learning space to study the tricks of the trade.

The space was designed for people of all levels and interests, to cater for those who are looking to continuously evolve their knowledge of beauty and wellness.

Ellie Burgoyne, owner of beauty salon Luminosa, has just opened a training for those looking for skincare advice and makeup training.

“We help teenagers learn about skincare, beauty enthusiasts who want to learn more in-depth techniques, to our more mature clients who are wanting to update their look after years of the same routine, and transgender male to female clients who want to learn how to apply makeup,” Ms Burgoyne said.

“We are a safe space for all and understand how important it is to feel empowered by feeling your best.”

The concept has already sparked interest with many business owners, creating a shift in the usual corporate team building days with many businesses already booking in their teams for relevant education.

Ms Burgoyne said business owners were educating staff in basic grooming techniques, to providing a fun evening as a reward for their team.

“Businesses are realising that to attract talent they need to advance and offer social activities that people are actually interested in and can put into practice in their day-to-day,” she said.

“From essential skincare routines to colour matching foundation, product choices, application techniques and much more – we want people to walk away feeling confident and understanding which products and colours are right for them.

“Learning the tricks of the trade with a glass of wine in hand certainly helps with a good time – it’s certainly not your traditional learning environment.”

Luminosa Insider Sessions are now available to book for both large and small groups and individuals. They cater to corporate groups, schools, social groups, individuals and private parties.

For more information contact [e-mail].