Why Launceston’s Festivale in 2025 is a hit before a drink is even poured

Sold out and no rooms left: Festivale is always a hit, but it’s tickets have been snapped up even faster than usual. Here’s what organisers say is the secret to its success.

The 2024 Festivale. Picture: Supplied

The three day music and food event, Festivale, has sold out weeks ahead of the event.

Festivale committee chairperson David Dunn said the Friday and Saturday events sold in early December and Sunday sold out on January 3.

“We were rapt,” he said.

“In 2023 and 2024 we sold out in the week leading into the event. This year we’re sold out weeks ahead of the event.”

Festivale chairman David Dunn. Picture: PATRICK GEE

Held at City Park in Launceston, the event runs January 31, February 1 and February 2.

Its musical acts include huge Australian musical talents like Amy Shark, Killing Heid, Birds of Tokyo and Pete Murray.

Tickets opened for sale on September 1 and sales were consistent until sold out.

Mr Dunn said the three day tickets, masterclasses and reserve seating all sold within two weeks.

The 2024 event brought in $10.5 million for Tasmania, according to an independent survey organised by the committee.

“It’s a huge asset to bring people to the region across this busy time,” Mr Dunn said.

Visitors will often line up their Tassie trip to coincide with Festivale, Mr Dunn said it’s the perfect time for the last trip before back to school time.

A huge drawcard for Festivale was the “good value for money”.

Festivale draws in foodies, music lovers and wine enthusiasts from across Tasmania and interstate.

“It’s a combination of focusing on all elements, food, beverage and entertainment,” Mr Dunn said.

“It’s 30 cellars in one place.”

Festivale. Picture: Adam Gibson Festivale

Mr Dunn said the three day tickets, masterclasses and reserve seating all sold within two weeks.

Accommodation in Launceston won’t be an easy task with most rooms booked up.

“Venues are down to their last few rooms,” Mr Dunn said.

“Prices are creeping up.”

Visit North chief executive officer Tracey Mallett said Festivale highlighted Launceston’s local producers.

“People come from far and wide to attend Festivale – especially from all across Tasmania. Events like this are fantastic for the visitor economy,” she said.

“Evidenced by the lack of hotel rooms available that weekend.”

Originally published as Why Launceston’s Festivale in 2025 is a hit before a drink is even poured